British women try to live a healthy lifestyle to appear young and look better instead of to avoid ill health, a study has found.

Research by the health insurance provider, Aviva found that over 50 per cent of women would prefer a slim and toned body rather than a healthy body with lower cholesterol or low blood pressure.

Nine in ten of those who participated stated that the reason to why they live a healthy lifestyle is to look better.

Dr Doug Wright, head of clinical governance, Aviva UK Health, is now urging women to take adequate steps to improve their health on the inside.

He said: "Just because you like what you see in the mirror today, does not mean that an unhealthy lifestyle isn't actually taking its toll on your long-term health. Although you may think that you look healthy on the outside it's what's inside that really counts.

"Potentially serious conditions such as heart disease and diabetes can often go undetected until it's too late."

He added: "Regular health checks are the best indicator of wellbeing - and should be more motivating than images in celebrity magazines.

"Leading a healthy lifestyle needn't be costly or onerous. It's not just about going to the gym or the latest fad. Simply going for a brisk walk, gardening or even shopping all help contribute to improving your fitness.

"Coupling this with a healthy well-balanced diet can make a real difference to both your looks and long-term health."